Creating engaging YouTube video descriptions is an important task for any video creator. A good description can help draw viewers in, increase shares, and lead to a higher engagement rate. Using emojis, relevant keywords, and a call-to-action (CTA) can make your YouTube video description more compelling.
Include relevant keywords
A YouTube video description can make a big impact on your channel’s search rankings. But it can also have a detrimental effect if you don’t use it wisely. That’s why it’s important to make sure you include the right keywords.
The best way to do this is to use a call to action. The best calls to action will be easy to read and demonstrate a clear benefit to the viewer. It’s also a good idea to add a link to your website in the description.
Another way to get your name out there is to use hashtags in your video. Hashtags are like keywords in that they direct viewers to content that’s hard to spell. Using hashtags in your YouTube video description is a great way to promote your channel and gain more followers.
One of the best ways to include relevant keywords in your video description is to use a Google Trends search to identify which keywords are most popular. You can also use a tool such as Tubics’ YouTube SEO tool to analyze SERP snippets in real time.
Having the proper YouTube video description will give you the best chance of reaching the top of the search results. If you’re unsure of which keywords to include, you can use the vidIQ AI description generator to help you find out.
While the YouTube AI description generator will give you three descriptions to choose from, you can also write your own. Remember to use ASCII characters for text that’s easier to read.
Adding a call to action to your YouTube video description is a smart move. The best CTAs are easy to read and explain what happens when a viewer clicks the link.
For example, you could list your YouTube channel’s best videos, share your videos with your friends, subscribe to your channel, or watch more of your videos. These actions will increase your subscriptions and encourage users to view your content. The Google Ads keyword planner is another useful tool for determining which keywords to include in your video. Use it to identify the most popular, the most important, and the most relevant. See our article here for Tips For YouTube Keyword Optimization
Break the description into distinct sections
In addition to the content itself, the YouTube video description is one of the most important aspects of a video. It is where the search engine twigs. As such, you want to make sure that you take the time to craft a compelling, relevant description that is optimized for all screen sizes.
The YouTube description is also a great opportunity to create a call-to-action (CTA). Including a CTA in your video is a good way to increase your engagement and grow your audience. For example, you could mention an online work you do, offer a free product, or ask viewers to share your video with their friends.
When creating a video description, it is a good idea to create separate sections. Each section should contain the most important information. This includes keywords, hashtags, and related links. However, you must ensure that the text is not too cluttered.
Make sure to include at least three timestamps. These will help you keep your description consistent. Also, keep in mind that the title and first few sentences are only visible to users on the watch page.
A keyword-rich video description is the best way to boost your video’s SEO. Use the Google Trends tool to identify popular search terms. Similarly, you should include your primary keywords in the title and the first few sentences of your description.
If you’re looking for a high-tech way to create a video description, you can use a tool like Tubics’ YouTube SEO tool. This will provide real-time analysis of your SERP snippet.
You can also add a link to your YouTube channel. While you may not think this is necessary, linking your YouTube channel will give viewers a better chance of finding more videos from you. Additionally, it will allow them to subscribe and follow you on social media.
Although the YouTube video description is not as important as the content itself, it is still a vital part of your marketing strategy. Be sure to create a description that’s both compelling and easy to read. Remember to use a combination of keywords, keywords, and hashtags to maximize your SEO.
Include emojis
One way to increase your CTR and make your YouTube videos more interesting is to include emojis in your video descriptions. Emojis, also known as emoticons, are symbols that are universally recognized. They were created to help users express their feelings without the need for words.
Emojis are used to highlight important information and attract viewers’ attention. However, it’s important to use them sparingly. Otherwise, they could distract people from viewing your videos.
Adding emojis to your YouTube description doesn’t necessarily have an impact on your ranking. In fact, they may improve your SERP snippets. Moreover, they could create a casual atmosphere.
You can add emojis to YouTube descriptions using a keyboard or a touch keyboard. However, it’s important to note that they can’t be transferred to other chats.
Adding emojis is not easy on the PC. However, you can do it on the desktop version of YouTube. The best way is to use a plugin like TubeBuddy. It’s free and has an emoji picker.
Once you have downloaded and installed TubeBuddy, you’ll be able to input emojis into your titles and comments. These symbols will help you improve your SEO performance. But be aware that overuse can affect your views and ranking.
The TubeBuddy Emoji Picker is located on the top right corner of the text input field. Users can flip through various categories of emojis, and select the one they want to use.
In addition to emojis, you can include hashtags in your title. This will help searchers find videos about a specific topic. However, you should avoid using hashtags with more than two words. And don’t put more than 60 hashtags on your video.
Another thing you can do is to use hashtags that are part of your channel’s brand. For example, if you own a makeup brand, you might create a hashtag for your product. That way, if someone searches for “sephora,” they can find your video.
As with all other elements, you should use emojis in moderation. Overuse can be annoying and distracting. Still, emojis can be a great addition to your YouTube description, and they might even increase your click-through rate.
End with a CTA
If you want to increase viewer engagement on your YouTube videos, you should include a call to action (CTA) in the end of your videos. The CTA is a small message on the screen that asks viewers to subscribe, watch more videos, and share with others. This CTA also serves to drive traffic to your website.
When writing your YouTube description, you should avoid generalities and repeating keywords. These can lead to keyword stuffing penalties. Also, be sure to balance your keywords and hashtags.
While using YouTube Studio, you can add a card to your videos to direct viewers to your website or social media profiles. In addition, you can customize your end cards to promote your brand and products.
To add a CTA to your video, start by choosing a bright color that contrasts with the background of your webpage or video. You can place it in the first sentence of the description or at the end.
Another option is to use a text box to create a text-based CTA. You can choose from multiple CTAs including “Subscribe”, “Like”, “Share”, and “Visit Our Website”.
It’s important to write your YouTube descriptions in a way that grabs viewers’ attention and makes them want to do something. Use the first 200 characters of your video description to draw them in, and use the rest of the space to educate them.
Remember that your YouTube description will be a part of the search results for your videos. Make sure that it aligns with your brand’s goals and objectives.
If you aren’t sure how to make a CTA, consider using a keyword planner tool like Google Keyword Planner to find out the most relevant keywords to use. For example, if you are trying to sell a product, you would want to use the main product keyword and two or three related keywords in your description.
You can also add a watermark to your videos. This allows people to subscribe to your channel, comment on your videos, and share your content with friends. However, be aware that this feature is only available for computers.